Commercial Printing can Save you Time and Money
Depending on a business’ requirements, the use of printed products may arise for promotional, operational, or educational purposes several times over the course of a year. Hiring a commercial printer for a printed project helps avoid the classic problems associated with large printed projects. Dealing with paper jams or the flashing lights due to low levels of ink or conflicts with everyday print jobs can throw off any effort to stay on schedule and conserve company funds on a printing project. Many printed products produced by commercial printing include a broad range of products. Whether you need brochures or calendars for advertising or just a large order of annual reports, your commercial printer has material and ideas to match any business’ needs. Along with the printed products, commercial printers offer assistance with layout & design, folding, collating, scoring, bindery, mailing, and shipping. When combining these services under one roof by hiring a commercial printer, it lowers final production time, energy, and the cost needed to complete specific printed projects.
Commercial printing companies employ graphic designers to utilize their expertise for creative layouts and designs for polished printing projects. Cut time spent in half on the layout by utilizing the designer’s knowledge of the use of the proper fonts, and graphics for the economical use of space, paper, and ink. The designer knows where to place the necessary graphics, photos, and ads for an optimal impression. With the designer’s guidance your choices for branding, colors, sizes, cover-stock, quality paper, ink, or use of recycled products for your project are clearer. Recycled paper along with various ink options can help save money. Finalized decisions for the project with designer assistance secures a successful project.
Decisions on the paper stock required for a project can be overwhelming and exciting to choose at the same time. Your printer and designer on the project can help choose the best paper for the project’s purpose. The weight, grade, and finish of the paper is an essential consideration for cost concerns in the selection process. Typical paper weights usually used for commercial projects range from 60-pound and 110-pound paper. In the printing industry, weight is the term used for paper density. Along with the weight, the paper grade needs to be selected. Paper grade determines the brightness and whiteness of the paper. The American Forest and Paper Association set these standards. Number 1 and 2-grade paper produce better quality images and text while maximizing the qualities of the ink on the page. This grade of paper is more expensive than the lower grades. Paper distinguished with shades that cause a yellowish appearance range from 3 to 5-grade. The designer can help select a paper that is best for the overall expense of the finished project.
To finish the selection of the type of paper for the finished project, the actual surface or finish of the paper also needs consideration. The usual finishes used are matte, or glossy, each finish absorbs the ink differently in processing giving your printed presentation a different appearance. At the paper mill, different paper coatings are used to obtain the various finishes. Glossy paper is quite shiny and used in magazines, or brochures. The matte finish appears to have a flat look to it and used for documents flyers, and booklets. In the choice of your paper for the project, the designer can help in the decision of paper weight, grade and finish for the perfect finished printed project and price.
Keeping the cost of the project down is essential to your project and return business for commercial printing companies. The designer knows that as the cost of advertising products and materials rise, businesses find making the decision to utilize a professional printer hard. Understanding this issue both printers and designers are willing to work with their clients maximizing the quality of the job while maintaining reasonable costs for projects. In any printing project, the paper is the largest charge.
Knowing what your vision is for your project before you go to the printer reduces time spent and confusion. If advertising is used to assist with the cost of a project, determining the number of pages required to stay within your budget can be useful. Well-organized planning for a project is pertinent before turning the details, copy and photographs for the project into the printer.
Your careful planning saves the printer’s set-up time, which reduces man-hours charged. Typos, incorrect spellings, name changes, incorrect punctuation and grammar changes are necessary prior to turning in copy and material for any project. If the printer has to go back to correct these issues before he prints, it lengthens the process, costing more man hours than originally planned. The printer then needs to return to the set-up stage again, thus raising the cost of the entire project. Proofreading is pertinent to the success of any printing project. Working closely with your commercial printer and designer is essential to maintaining a carefree economic project.